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Custom apps for small firms

Your job runs on a spreadsheet only one person understands.

When no tool on the market fits the job, we build the one part that does: one useful flow, with permissions and acceptance tests you agree before the build starts, handed to a named owner on your team.

Free conversation. Every build is scoped after a short brief, in writing.

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Example screens, not a client.

Your world

You run a job the software market never built for.

The tools you pay for cover most of the work. This one job falls between them.

The problem

The tool you need does not exist yet.

Every product you tried almost fit, and almost is where the workarounds start.

What it costs

The job lives in spreadsheets and one person's head.

When that person is out, the job waits. When the sheet breaks, nobody knows which copy is right.

A crowded spreadsheet on a monitor with sticky notes on the bezel
The failure you avoid

A custom build nobody can maintain.

That is why every build here starts small, is tested against checks you agreed to, and ends with a named owner and a record of what was built.

So where do you start?

Three ways to start

Start with the step that fits the job.

If the job is clear, we build. If it crosses several systems, we look first. Either way the first step is a free conversation.

P1

Talk it through

You know the job and want a straight answer.

A plain next step for the job.

Free
P2

Review first

The workflow crosses several systems and is not clear yet.

A written plan for that workflow; the build is separate.

Scoped after a short brief
P3

Build the tool

The job is clear and no tool on the market fits it.

One scoped tool: an internal app, a client-facing app, or a decision and routing tool.

Scoped after a short brief

What is inside each step

InsideP1 Talk it throughYou know the job and want a straight answerP2 Review firstThe workflow crosses several systems and is not clear yetP3 Build the toolThe job is clear and no tool on the market fits it
Starting pointA free 30-minute readiness conversation about the jobThe One-Workflow Review: one workflow across up to three connected systems, investigated before a buildYour short brief, in plain language
What you sendThe job in a few sentencesAccess to the workflow as agreed in writingWho uses it, what comes in, what decision follows, what must never happen
What you getA plain next step for the jobA written plan for that workflow; the build is separateOne scoped tool: an internal app, a client-facing app, or a decision and routing tool
First versionNot part of this stepNot part of this stepOne useful user flow with permissions, tests and handover
Acceptance checksNot part of this stepWritten into the planAgreed before the build starts, so done is a fact and not an opinion
If a check failsNot part of this stepNot part of this stepThe failure is documented and reworked before handoff
Evidence at handoverNot part of this stepThe written planA delivery index: what was built, the tests that ran, what they verified and what they did not
Who owns it afterYou decide the next stepYou decide whether to buildA named owner at your firm receives the handover
Out of scopeSales pressureChanges to your systems while we lookArbitrary production systems. One bounded tool at a time
PriceFreeScoped after a short briefScoped after a short brief

Which kind of tool is it?

By kind of tool

What it does for the job you have.

Most missing tools are one of three kinds. The examples below are typical jobs, not client builds.

An owner at a desk with a laptop showing a simple job list app

Internal app

Typical jobs

  • The tracker your team keeps in a spreadsheet
  • A job that needs a few people to update the same record
  • Approvals that live in email threads
  • A checklist that has to be followed the same way every time

What you get

The job lives in one place your team can use at the same time, instead of one person's spreadsheet.

How it stays safe

Each person sees and changes only what their role allows, and what must never happen is written as a test.

How it works

Four steps. Done is a fact, not an opinion.

The checks are written before anything is built, so you know in advance what the finished tool must do.

01

Describe

The workflow in plain language: who uses it, what comes in, what decision follows, what must never happen.

02

Agree the checks

What working means, written as acceptance tests and agreed before the build starts.

03

Build the first version

One useful user flow with permissions, tested on your own examples. A failed check is documented and reworked.

04

Hand over

The tool, its tests, its delivery index and a named owner at your firm who runs it from here.

Sample delivery index · Demonstration, not a client result
BuiltThe scoped user flow and its permissionsRecorded
TestsThe acceptance tests that ran and their resultsRecorded
Evidence boundaryWhat a test run verified, and what it did notStated
OwnerThe named person who receives the handoverNamed
A laptop showing an acceptance checklist with green checks and one amber row

And what keeps it safe?

Safety

Built to fit one job, and nothing it should not touch.

These are written into the scope and the tests, so you can check every one of them at handover.

  • ✓What must never happen goes in your brief and becomes an acceptance test.
  • ✓Each person sees and changes only what their role allows.
  • ✓Client information is used only as the brief allows.
  • ✓If a written check fails, the failure is documented and reworked before handoff.
  • ✓The delivery index states what a test verified and what it did not. It is not a claim of production readiness.
  • ✓One bounded tool at a time, not changes across your whole system.
A precision-machined part on a workbench beside a caliper and a technical drawingMade to fit · the part no supplier makes
Who builds it

One accountable person.

Mike Rodgers, Rodgers Intelligence Group, Denver. He scopes the work with your people, builds it, writes the acceptance checks you approve before the build starts, and stays until a named owner on your team can run it.

After handover, the job runs in a tool built for exactly it, and the person who owns it knows how it works.

A business owner in a small office handing over a folder
What others leave out

The parts most custom builds skip.

Patterns from the custom-software offers small firms are shown today. No names, just the gaps.

OthersCustom Apps
What done meansThe demo looked rightAcceptance tests agreed before the build starts
What must never happenRarely askedWritten into the tests from your brief
Claims on the pageHours-saved and cost-cut estimatesOnly what a test run verified, and what it did not
After handoverA care planA named owner at your firm with the delivery index
Size of the first buildA platform to learnOne useful user flow first

Start the brief now. It takes four answers.

Free entry

Write your brief now. Keep it either way.

Four answers turn the job into the exact facts a scope needs. Copy it for yourself, or send it to Mike.

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Questions owners ask first.

What counts as done?

The acceptance tests agreed before the build starts, plus the delivery index handed over at the end.

Do we get the tool and its tests?

Yes. The handover covers the scoped user flow with its permissions, its tests and the delivery index.

Who owns it at the end?

A named owner at your firm, with the delivery index and what each test verified.

What does it cost?

The conversation is free. Every build is scoped after a short brief, and the quote is in writing before work starts.

What if the workflow is not clear yet?

Start with the One-Workflow Review: one workflow across up to three connected systems, investigated before anything is built.

What is out of scope?

Arbitrary production systems. Each build is one bounded tool, and the evidence shows what a test run verified, not production readiness.